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Alken series - Making your life great!

“They are all the same anyway, aren’t they?” is the common refrain you hear when you are trying to decide which water purifier to buy. Well, that statement is about as correct as saying “All chocolates are the same”. Even a kid will tell you that not all chocolates are the same, even those with the same flavour. So, let’s try and find out what makes a Bepure Alken water purifier different from others, even those that are supposedly similar.

It is very easy to look at the specification sheets of two water purifiers and say that they are the same because they have the same features, especially when it comes to features like RO, UV, UF and Alkaline water supply. However, remember that easy rhymes with lazy. In this case, the easy way to decide on the better water purifier is also the lazy way, and hence, the wrong way to do it.

The factors that make a Bepure water purifier better for you don’t just lie inside the purifier, they are also about the entire experience that Bepure offers you.

Let’s take a look!


1. First and foremost, are you getting what you are paying for? Bepure operates on a direct-to-consumer model, which ensures that we can offer you the best price for our purifiers while at the same time using the latest technology in our products. On the other hand, our competitors operate on a more traditional sales model involving distributors and dealers, which means that you end up paying more (sometimes more than twice) for essentially the same product. If you opt for our competitor’s product, the water that you drink will go down your throat smoothly, but will you be okay with the fact that you paid more than you needed to? Think again! 😉 Pay for the product, not the middlemen!

2. The upfront cost is not the only expense when it comes to a water purifier. You also need to factor in the cost of maintenance like the annual replacement of filters. Competitor analysis shows that here too, you typically end up paying almost twice with our competitors as compared to Bepure Alken (for example). Assuming that you use the purifier for about 5 years, you can save a total of up to INR 15,000. This is almost the same or more than the upfront cost of a Bepure alkaline water purifier. Put differently, a Bepure Alken water purifier effectively pays for itself in your maintenance cost savings.

3. When it comes to daily use, it’s important for a water purifier not just to purify water, but also to have enough of it ready for your use. Even the best purifier is of little use if it cannot provide you with water when you need it. By providing a storage tank with 50% higher capacity, Bepure makes sure its purifiers never run dry when your throat does.

4. Just as we have cut out the middlemen when you buy our water purifiers, we have also eliminated the layers that you need to pass through when you need customer service. When you face any issues with our products, all you need to do is pick up the phone and you directly get to talk to a technician who will resolve your issue.

Last but not the least, Bepure Alken is a 100% Indian product completely designed, manufactured and Made in India, while our closest competitors are not. When you go for Bepure, you are helping the Indian economy. To put it in a nutshell, life’s not just good, it’s great with Bepure!


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